Want to know the strategies the experts use on LinkedIn?
Part 2 – Excellent LinkedIn Tips from 3 more Experts
Liam Austin put together the LinkedIn Success Summit and invited 35 top speakers to share their winning strategies, and success ideas.
Together, these invited experts condensed decades of experience and success into video sessions. In each session they taught their best tips and strategies for growing your business and income through LinkedIn.
The speakers are LinkedIn Influencers, authors, proven entrepreneurs, and industry thought leaders and if you weren’t convinced before on the ROI of LinkedIn you definitely would be after hearing their stories and strategies.
There were so many excellent strategies in each of these videos, it inspired me to share some of their great tips and strategies with all of you.
The following are my takeaways from the interviews with a further 3 of the experts all who have one major thing in common!
3 ladies this time – Karen Yankovich, Donna Serdula and Brenda Bernstein
Here are some quotes, LinkedIn tips and strategies from these 3 LinkedIn experts…
Karen Yankovich
Karen Yankovich
Founder of Linked Up Success, Karen is a LinkedIn expert and speaker.
Karen believes that LinkedIn is THE resource for small business owners and entrepreneurs to tap into an authentic, recurring revenue stream.
Make sure that you have a great LinkedIn profile so that when someone puts your name in a Google search then can find you and this will often be your LinkedIn profile right at the top of the search. Importantly, when they click through, your profiles offers a brilliant opportunity to communicate who you are, your personal brand, how you can help and allows them to feel comfortable doing business with you.
Karen shares 5 LinkedIn Tips about your profile. You need to pay attention and make sure you complete these fields and are using them effectively.
- Headline - make your headline strong and customer/client centric not just stating that you are CEO. This headline is searchable by google and shows up in google search. Make sure you own what you do and confidently portray this.
- Summary - Firstly make sure you fill this out! Write it in the 1st person and break it up into sections. You have 2000 characters use them all and use your keywords effectively. Also include a call to action and let readers know how they can contact you.
- Experience - think about all the experiences you have had and the things you have done. This section builds on who you are and what you have done to get you to where you are today. Position yourself as influential and the expert you are. Remember this is not just for jobs.
- Call to Action - Remember to put in a call to action, not ‘salesy' but you can say “reach out if you want a complimentary training” “listen to my podcast” “download my free report” etc…..
- Design - LinkedIn now allows you to make the profile look pretty, use this to make your profile standout.
“Start with a strong personal brand to grow your business on LinkedIn”
Karen also gave 3 strategies to boost your business….
- Build up your recommendations, and be active. Don't be afraid to ask for recommendations.
- Show up! Be active in groups, post regularly and share and comment on influencers.
- Sort your connections by recency, then send a personal note to the most recent. When they have responded this may give you the opportunity to offer help.
“#1 Mistake on LinkedIn – Don’t be Pushy Be Mindful”
Click here to find Karen Yankovich on LinkedIn
Click Here to discover 14 Reasons why you should be using LinkedIn?
Donna Serdula
Donna Serdula
Donna is the Founder of Vision Board Media and LinkedIn-Makeover. She is a LinkedIn Profile Optimisation Expert, speaker and author.
Donna explained your profile is NOT your resume. Your resume is your professional past, it is what you have done. Your LinkedIn profile is your online reputation, it is your future.
Your profile is your online representation, who you are and why people should pay attention to you. It is that first impression, your digital introduction.
Your profile needs to be compelling, exciting so that people want to learn more about you and it needs to showcase you in the right light.
Here are Donna’s 3 LinkedIn Tips –
3 Keys to Maximising you LinkedIn Profile
Before you start firstly think and decide what your goal is, what is the goal of your LinkedIn profile? Once you have decided this then you can write strategically for that goal.
Always talk about what your target audience wants to hear, what is in it for your audience? - make sure you are speaking to them.
- Profile - Think of your profile in terms of the search results and what people are typing into the LinkedIn search bar. Make sure your keywords are optimised, so when someone is searching through the results that your listing stands out. They will see your name, your profile picture, your headline which by default is your current job title and your company. Make sure your profile image is professionally done and that your headline is optimised with keywords, is compelling and showcases a benefit statement.
- Summary - Ensure your Summary showcases that you are who you say you are, that you understand peoples problems and that you can help them. Your summary should be in 1st person narrative, written conversationally, discuss your values and how you can help. Showcase some successes. With a maximum of 2000 characters make sure you are succinct and answer what your customer/clients want to know and always include a link and offer for them to take the next step. Make sure you have a clear call to action at the end and that you have your phone number and email there so they can contact you easily.
- Keywords - Once you have researched and have your keywords make sure that these keywords are in your heading, summary, experiences and interests. Place the keyword anywhere that is reasonable, that reads naturally and is authentic. Never stuff your profile with keywords but do make sure that the chosen keywords are placed wherever is is plausible.
Two great quotes from Donna…
“Recognise your target audience and don’t say what you want to say, rather think what your target audience wants to hear”
“Step back, think about your goal, think about your audience”
Click here to find Donna Serdula on LinkedIn
Brenda Bernstein
Brenda Bernstein
Founder of the Essay Expert. LinkedIn Profile Writer and Speaker, also #1 Amazon best-selling author of How to Write a Killer LinkedIn Profile. Brenda is a well qualified and award winning writer.
Brenda believes that you can profit from your personality when writing your LinkedIn profile and in the key points below she explains how to achieve this in an authentic and memorable way.
- Profile - In your profile put your value, vision, beliefs and personality right upfront.
- How will you stand out? - what is it that defines you? Your personality - so express it! If you convey your personality this will set you apart from your competitors.
- Profile Image - Get a branded head shot that displays your personality. Come up with 3 words that describe your personality and get a photographer to take a shot based on those 3 words.
- Headline - In your headline use keywords to ensure that you will be found through the search functions
- Summary - Write your summary in the 1st person, show your personality and the personality of your business. Figure out what makes you/your business stand out. To achieve a great profile, try writing down 3 peak moments in your life/business. Write down your stories and then pull out the common threads. This will tell you a lot about what you have to offer, what makes you tick and what can make others attracted to you. Then ask yourself - what is it that you want people to take away once they have read your profile and what action do you want them to take? Also ask what adjectives would your best customers use to describe you and your company. Then include all of the above in your profile.
- Write - Publishing on LinkedIn is huge and a great place to show your personality through your articles. Make sure you respond when people comment on your posts.
- Communicate - Be active and don’t be afraid to show your humour, intelligence and personality. Encourage people, be helpful and just be yourself.
- Engage - When someone sends you a friend invitation, respond and give them something free first, something you feel will be of value to them and again put in your personality.
Some great LinkedIn Tips here from Brenda, who can be found on LinkedIn by clicking here.
I think you will agree great advice from Karen, Donna and Brenda and Yes – that major common thing! is Your Profile.
Your LinkedIn Profile is like a 5 minute fast dating session where you get to say who you are, what you do and how you can help. It is the first impression, so make it great, make it authentic, make it you!
LinkedIn is a truly interactive business space where you can connect, engage and build relationships.
As with any marketing your goal should be to convert your prospects to leads with valuable content. One way of getting your content in front of those who are your target audience is using the LinkedIn Publishing Platform. It is also a great way of building trust and credibility, adding to your relationships.
The LinkedIn Success Summit was full of wonderful interviews and the above is Part Two of my LinkedIn Tips from 3 Experts. There are more LinkedIn tips to follow, letting everyone in on some of the excellent strategies of top LinkedIn users.
In Part One of LinkedIn Tips Experts and Influencers Dave Kerpen, Mark White and Jeff Bullas share their strategies for making money using LinkedIn – click here to read.
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