LinkedIn Changes 2017

LinkedIn Changes

LinkedIn Changes – What’s New, What's Changed, What’s Missing.

Do you love or loathe LinkedIn's re-vamped desktop layout?

Well I love the LinkedIn changes from a visual and user experience viewpoint, other parts I am not so sure particularly the changes to articles. 

However, LinkedIn’s new desktop re-design is cleaner and more intuitive. It feels easier, faster and is a lot more friendly interface than before.

That is, of course, once you learn where everything is! 

Below is a summary of the main changes. split into four main categories, here you can now find all the LinkedIn features that you normally use and some you should be using.

#1. Cleaner Home Page and Simplified Navigation

LinkedIn New Home Page

As soon as you sign in to LinkedIn you will instantly notice the more crisp, cleaner look. The navigation bar at the top is thiner, simplified and the icons now are consistent with the mobile app. [A]

The Navigation contains a new ‘Me’ icon [B] along with 6 other navigations to Home (Your News Feed), My Network, Jobs, Messaging, Notifications, and the Search bar.

LinkedIn - New Me iconNew ‘Me” Icon [B]

What used to be your Profile is now the ‘Me’ section the dropdown allows you to view and edit your profile.

Adjust privacy and settings, access the help centre and change the language of your profile.

Also manage any job postings and your company page.

Finally sign out.

Still on the navigation bar, but way to the Right is an icon with 9 boxes with ‘Work’ written below and a dropdown arrow. [C]

LinkedIn - Work iconNew ‘Work’ icon

A simple click of the ‘Work’ icon reveals how you can now easily find and launch into other  experiences that matter to you.

Your LinkedIn Groups are here.

Lookup LinkedIn learning, LinkedIn purchased the online learning company Lynda back in 2015 so there are a mammoth amount of Courses here.

You can Advertise directly from here.

Check your Slideshares or discover other people’s you can search here to find exactly what you want.

Posting a Job quick link from here.

Profinder for hiring top local freelancers

Then at the bottom is LinkedIn’s links to their other professional and paid services.

All these features you can now access with just one click

LinkedIn Ranking

To the left hand side you will find a vignette of your profile. Your headline, photo, the number of people who have viewed your profile and the number of views of your article [D] (see top image)

You will need to click on “Who’s viewed your profile” to see the actual contact.

You will now find Your Recent Posts and your Articles that you have published by clicking “Views of your article”

Once you have opened the “Views of your article” page you have the option to see all of your posts and articles together in chronological order or just your Posts or just your Articles. [E] (see image below)

This makes seeing who has liked and commented on your posts and articles so much clearer and makes for much easier engagement.

Remember to reply to comments and connect with people that like your ‘stuff’!

You will also notice that the snap-shot of your profile has altered slightly and now shows the number of Followers, that is contacts, that you have. [F]

LinkedIn showing number of Contacts

#2 LinkedIn Changes to Your Profile Page

Your Profile Banner

Recommended size for your profile banner is 1536 x 768 pixels

Be aware that only part of the height, that is the depth of the banner is used on the desktop so adding logos and words needs thought and careful positioning.  The width is used in totality.

All the image is used for mobile devices (iphone, ipad definitely) but due to the size any lettering is hard to read. Check your profile on different devices.

LinkedIn Ranking

Your full Profile Details….

Your summary, as it was, which we always re-iterated to our clients was so vitally important is only accessed now by the contact clicking ‘see more’, under your heading.

Linkedin Profile -SummaryIt is no longer the top section of your profile and only two lines show in the normal view.

Pro Tip –  It is essential to ensure that the first two lines that show under your image say, who you are – what you do. Check to see what yours says and alter if needed. Think keywords here.

This is an area you can change and update regularly.

Editing and Adding to Your Profile

LinkedIn New Profile SectionOnce you are on your own profile in the Right Hand Column you will see this box, making the process of adding to your profile or editing it more simplified.

Click on the Add new profile section and the dropdown shows you different sections that you can add further information to. LinkedIn New profile sections

You may already have completed some of these sections but wish to add more. This is a shortcut route.

To Add Your Organisations and Memberships

Now go to Achievements under Add new profile section.

LinkedIn had removed this section but have thankfully restored it.

LinkedIn AccomplishmentsYou will also find the following sections under Achievements

Pro Tip – Remember to use Projects to highlight specific and important areas of your business or resume.

Skills and Endorsements

You will notice the layout for the skills and endorsements section is completely new.

Now only your Top 3 Skills and Endorsements show. Contacts are able to see the other 47 if they click the ‘Show more’ button

When you edit your skills and endorsements section you are still able to re-arrange the order, allowing you to choose which are your Top 3 skills to be displayed.LinkedIn Skills and Endorsements

Pro Tip – – Remember you are allowed 50 skills, so if you can use them.

Contacts and employers search for relevant skills so if you list all, it makes it easier to be found.

Interesting List! – This is LinkedIn’s Top Skills for 2016 that Employers searched for in Australia.

LinkedIn Top Skills List Au

Pro Tip – If you have any of these top skills make sure to add them to your profile in one of the top 3 positions. The skill that you wished to be found for should be in #1 position.

Your contact and additional information

LinkedIn changes to Personal InfoYour contact and additional Information is now found in the right hand column. It can be edited from here.

If you want to find someone else’s information you will need to go to their profile page and click the More arrow in the right hand column

Pro Tip – Make sure you have have as much information in this section as possible. Adding your main contact info to your summary at the top – gets attention .

#3 LinkedIn Changes -Features that have been Removed

1. How You Rank Feature

How You Rank feature which showed metrics based on your profile views among your connections, your company, and professionals like you, has been removed.

And there is no historical data regarding this feature.

You can still find other analytics available, on your profile, for instance Who's Viewed Your Profile.

LinkedIn Ranking

2. Additional Info Section

This section has been removed which is one that I feel was important as this is where you would always put your full contact information.

A new section on the right hand side just above ‘People also viewed’ is the Contact and Personal Info.  See above under #2

3. Ability to Alter Order.

You used to be able to change the order of your sections, this feature had been removed so make the best of all the sections in the order they are.

4.  Export your LinkedIn Connections

You used to be able to export your connections to a .csv, this feature is no longer available.

Pro Tip – Request an archive of your database. Here’s the link

5. Tagging Connections

The ability to tag and add information such as when and where you met has been removed.

We have always encouraged clients to add tagging and notes to make the sorting of the LinkedIn database easier.

I had my system set up so that I could sort where they were from, what level of connection they were, what industry plus my special VIP list and notes.

You no longer can add any tagging to your contacts and not even notes!

Pro Tip –  A workaround for this is by using a 3rd Party App such as Dux-Soup

I personally have found this App easy to use and it puts a field on every contact where I can tag and give them notes. Search can then be based on any Tag you have created.

6. Notifications

LinkedIn no longer notifies you under notifications when someone has shared your post, this is a notable removal and one I hope they re-instate. Notifications now has its own icon on the top navigation bar and its own page a great deal more real estate than the previous pop up.

#4 LinkedIn Changes – Still there but Changed


The ability to search has vastly changed. The Advanced Search option has gone from the top navigation bar.

You now access search from the magnifying glass icon in the top navigation bar.

When you enter search a lot of the advanced features have disappeared, this I feel, is a real shame.

Also although Boolean search is still usable the results are very different from the old interface.

If you are interested in learning more about the new search here is an excellent article from Holly Fawcett of Socialtalent that explains how to use the new search.

LinkedIn Changes – Publishing

Linkedin Pulse posts are now called Articles.

You may have noticed that the articles from your connections do not show up in your notifications. It seems that the articles are no longer shared with all your connections.

This lessens the likelihood of your article going viral and the number of connections who will see it.

The layout for the statistics on each of your articles has also changed with less information than before.

To get the statistics you will need to have your article open and click on the graph with squiggly arrow.

LinkedIn Where to find article stats

When you open your stats you get the following snap shot…

1. Number of people viewed
2. No of Comments
3. No of likes

Then a simple quick breakdown of the type of audience, where they are based and how the article was found.

LinkedIn article statistics

LinkedIn Ranking

LinkedIn Changes – Connecting

It is much easier and clearer to connect with other people. No longer do you have to state friend, colleague, someone you have worked with and where, or enter an email address.

Simply click the Connect Button, below their profile image. You are then immediately prompted to write a message with your connection. Which as I am sure you know you should always do!  Then push Send Now.

LinkedIn has endeavoured to make this platform easier to use. Easier to connect, to interact and engage with your contacts.

There is a more congruent experience now between your mobile app and the desktop which seems totally logical in an age where we spend so much time on our mobiles.

However there are several changes and omissions that have altered the importance and priority of your profile and articles.

As a regular LinkedIn user I would say they have achieved a good upgrade, certainly from the usability perspective. Nothing is perfect and changes never suit everyone.

LinkedIn is the biggest professional networking platform with over 450 million users and I am sure that although Microsoft with LinkedIn will continue to make changes one thing that is certain they will not want to lose their professional social media standing.

LinkedIn - Do you like the changes?What do you think of the LinkedIn changes?

Do you like LinkedIn's new layout or do you loathe it?

Leave a comment and let me know – Love or Loathe?

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About The Author

Helen Denney-Stone

Helen is a Co-Founder of Nudge Marketing, a marketing training company owned and run by women showing small business owners how to grow their business by driving traffic, generating leads and building automated marketing funnels to sell their services and products. As a Qualified Digital Marketing Professional with Behavioural Economics, Clinical Hypnotherapist and NLP Trainer, Helen offers a holistic approach to business - possessing both the technical and behavioural knowledge to turn a business around. Finishing her next book and entering the Archibald prize are on her Bucket List.

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