What the Facebook Crack Down on Engagement Bait Posts Means For Businesses
In this article, I explain why I love the latest Facebook crackdown on Engagement Bait Posts… …and as a business owner or marketer, you should too! By cracking down on Engagement Bait posts that offer no value to their News Feed, Facebook are freeing up space, which means more real estate for your content. This…
LinkedIn’s Rocking – What’s New on LinkedIn?
What’s New on LinkedIn? These LinkedIn features are New somewhere in the world! Depending who you are and where in the world you are some or all of these features are now live. What’s New on LinkedIn Native Video Let’s start with LinkedIn’s newest big change introducing Native Video to their platform. This actually started rolling…
11 Must Have Chrome Browser Extensions For Your Business
Do you use the Google Chrome Browser? Below you’ll find 11 must have extensions to add to your browser. Some are for productivity, some are for peace of mind, and a couple are for creativity and inspiration. If you’ve never added an extension before click here for the Google Web Store to explore your options. When…
Facebook Ad Placements
One of the advantages of Facebook Ads is you can create 1 ad that is used across all placements. A disadvantage is how it looks and reads across the different placements. Let me show you what I mean… When your Facebook Ad copy was meant to finish with “…try our new dictaphone” and it displays…
Do You Make the Decisions or is it the Cognitive Bias?
Do you make the decisions or is it the Cognitive Bias? We all like to think that we are rational human beings and that our decision making is logical and entirely our choice – but is it? In fact, we are prone to hundreds of proven biases that cause us to think and act irrationally.…
Dynamic Behavioural Marketing
Dynamic Behavioural Marketing extends to several fields of science and marketing combined. Since my last blog, I have had a lot of questions asking exactly what is dynamic behavioural marketing. Definition – Dynamic Behavioural Marketing “Dynamic Behavioural Marketing is the understanding of human behaviour and thinking within the context of the environment fused with behavioural…
Email : Far More Than Just a Message
How many times a day do you look at your emails? Or are they always there and you get pop up notifications or pinged every time a new message comes in? You’ll understand why I’ve asked this as you get into this article. So… How cool would it be if one of those notifications was…
I was thinking of you…
5 of the most powerful words you can use in your copy are, I was thinking of you… Think about it, who do you normally hear this from? You hear it from people close to you, your loved ones, or someone you haven’t heard from in a while. And when you hear (or see)…
Why Behavioural Marketing is a Must in 2017
How much do you use Behavioural Marketing in your marketing strategies? Selling customers on features, prices and transactions is yesterday’s strategy. Barraging potential customers with emails or ads in an attempt to get noticed is also yesterday’s marketing. To win over customers and convert them to brand evangelists requires delivering exceptional customer experiences again and…
2 Ways To Create An Online Sales Funnel. Which Way Is Best?
Creating an on-line sales funnel has never been easier. Gone are the days of everything needing to be hardcoded and expensive, and therefore not an option for the majority of small businesses. There are a multitude of apps and software available today. Many of them have been created for the non-techie user in mind, and…
