LinkedIn’s Rocking – What’s New on LinkedIn?

What's New on LinkedIn

What’s New on LinkedIn? These LinkedIn features are New somewhere in the world! Depending who you are and where in the world you are some or all of these features are now live. What’s New on LinkedIn Native Video Let’s start with LinkedIn’s newest big change introducing Native Video to their platform. This actually started rolling…

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Do You Make the Decisions or is it the Cognitive Bias?

Cognitive Bias

Do you make the decisions or is it the Cognitive Bias? We all like to think that we are rational human beings and that our decision making is logical and entirely our choice – but is it? In fact, we are prone to hundreds of proven biases that cause us to think and act irrationally.…

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Dynamic Behavioural Marketing

Dynamic Behavioural Marketing

Dynamic Behavioural Marketing extends to several fields of science and marketing combined. Since my last blog, I have had a lot of questions asking exactly what is dynamic behavioural marketing. Definition – Dynamic Behavioural Marketing “Dynamic Behavioural Marketing is the understanding of human behaviour and thinking within the context of the environment fused with behavioural…

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Why Behavioural Marketing is a Must in 2017

Behavioural Marketing

How much do you use Behavioural Marketing in your marketing strategies? Selling customers on features, prices and transactions is yesterday’s strategy. Barraging potential customers with emails or ads in an attempt to get noticed is also yesterday’s marketing. To win over customers and convert them to brand evangelists requires delivering exceptional customer experiences again and…

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LinkedIn Ranking – How Does Your Profile Rank?.

LinkedIn Ranking – Do you know how you rank on LinkedIn? What is your LinkedIn Ranking, do you know how to find out? Most people I chat to about LinkedIn, are unaware of the immense potential of LinkedIn and are oblivious to how effectively they are performing, or not, on the platform. Would you like…

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The 10 P’s of Marketing [2nd Edition]

10 P's of Marketing

It’s NOT 4,5 or 7 – It’s the 10 P’s of Marketing, Or is it!! I am sure you have heard of the 4 Marketing P’s – Product, Price, Place and Promotion and then came the 5th, People. Personally I am not sure how this could have been left out of the original 4 as…

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The ‘G’ spot

'G' Spot 4 G's

Do you know the ‘G’ spot for having a successful and thriving business? In marketing everyone knows about the 4 P’s – Product, Price, Place and Promotion See my Linkedin pulse article where I explained how outdated the 4 P’s are! … Maybe I should rename it the 4 G’s of Marketing!  Anyway back to…

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LinkedIn Changes 2017

LinkedIn Changes

LinkedIn Changes – What’s New, What’s Changed, What’s Missing. Do you love or loathe LinkedIn’s re-vamped desktop layout? Well I love the LinkedIn changes from a visual and user experience viewpoint, other parts I am not so sure particularly the changes to articles.  However, LinkedIn’s new desktop re-design is cleaner and more intuitive. It feels easier, faster…

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Do You Want Beans With That!

Would you like beans with that

I hear the roar go up shouldn’t that be Do You Want Fries not Beans! “Do You Want Fries with That?” Probably one of the most well known selling phrases in the western world and of course synonymous with McDonalds. A simple six word “nudge” that brings McDonalds over $250 million a year. I was…

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11 Ways to Get More Opt-ins on Your Landing Pages

More Opt-ins

How to get more opt-ins and increase your conversions. Landing page optimisation will increase your ROI (return on investment) with the injection of little to no additional budget. Optimisation goes hand in hand with traffic, making sure your efforts to improve the cost per click are rewarded by converting that traffic to leads at a…

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