There are plenty of things you can do to improve the visibility, ‘find-ability' and engagement of your Facebook Page.
Here are 6 quick tips to get you started. Even if you’ve had your page for a while I’d suggest you check to see if you’ve got your page optimised.
1. Verify Your Page
If your Page's category is Local Business or Companies & Organisations, your Page may be eligible for a grey verification badge.
Follow these steps to find out if you are eligible :
Click Settings (1) at the top of your Page
From General (2), click Page Verification (3)
If you see Page Verification you are eligible. Click Edit and follow the instructions.
If you don’t see it and you would like to verify your page you will need to change the Category of your page.
To do this :
Click About (1) on your Page
Hover over Category (2) and click Edit
Here are 3 reasons you should Verify your Page:
- You page will show up higher in search results
- Having a verified badge lets visitors know the Page is authentic
- You will get early access to new Facebook features
NB: If you are a celebrity, public figure, sports team, media or entertainment, you may be eligible for a blue verification badge.
2. Create a Username
Creating a Username helps with your page ‘find-ability’. This will set your Facebook web address. Where possible choose your business, brand, product or name – if this isn’t available you may need to add a word.
As an example our business name Nudge Marketing was not available so we added .now to it so our Facebook web address is
3. Add a Button
You can add a call to action button to your Facebook Page. These are really prominent when people view your page on a mobile device and are a great way to get a user to take a next step with you.
See the image to the right for the current button options. (Please note: Facebook are continually making changes to the platform so the options in this image may vary to what you will see)
4. Create Effective Posts
The aim of any Facebook Post is to stop the user scrolling (think about how you use the Facebook Platform). Typically users scroll and scan.
Here are 3 things you can do to stop the scroll
1 Use images that are vibrant and the right size
2 Keep the amount of text you use short (this is for organic posts not ads),
3 Post content that interests your fans enough for them to stop scrolling view it. This can be content that is directly related to your product or service or indirectly related to it.
TIP: Use Facebook Insights to see which posts are getting the most engagement.
5. Post a Short Video
Video is a great way to break down barriers with fans quickly and easily. Nearly everyone has a smartphone these days so shooting a quick video is really easy to do, it’s natural and is 100% transparent.
Facebook seem to be giving video uploaded directly to the platform a lot more visibility in the News Feed at the moment, which is another reason for using it.
6. Invite Friends to Like Your Page
Some of your friends (from your personal profile) will be aligned with your page, and there is an option to send them an invite to like your page.
My recommendation is you do this selectively and ONLY send the invite to people that truly have an interest in what you do and are likely to engage with your page. An even more compelling reason for this is Facebook is an extremely powerful platform and has one of the best – if not the best – custom audience creation tools for laser targeted advertising so if your fan base is not aligned future look-a-like audiences you create will be off target. You can find more information about detailed targeting by clicking here.
Time to Take Action
This post has been kept short and sweet for a reason. Hopefully you actioned tips 1 to 3 as you read them, if not please go and do them now – it will take you no more than 5 – 10 minutes.
Tips 4 and 5 will improve your page engagement. These tips are for you to remember moving forward with your posting because Facebook reward pages with higher engagement levels by showing more posts in the News Feed.
Tip 6 is a great way to gain some momentum when you first start your page.
Is there something you’re doing that’s helped you with your page? I’d love to know so please share it in the comments below and I’ll give you a shout out on our page.
