Do You Make the Decisions or is it the Cognitive Bias?

Cognitive Bias

Do you make the decisions or is it the Cognitive Bias? We all like to think that we are rational human beings and that our decision making is logical and entirely our choice – but is it? In fact, we are prone to hundreds of proven biases that cause us to think and act irrationally.…

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Dynamic Behavioural Marketing

Dynamic Behavioural Marketing

Dynamic Behavioural Marketing extends to several fields of science and marketing combined. Since my last blog, I have had a lot of questions asking exactly what is dynamic behavioural marketing. Definition – Dynamic Behavioural Marketing “Dynamic Behavioural Marketing is the understanding of human behaviour and thinking within the context of the environment fused with behavioural…

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Email : Far More Than Just a Message

Email marketing not just a message

How many times a day do you look at your emails? Or are they always there and you get pop up notifications or pinged every time a new message comes in? You’ll understand why I’ve asked this as you get into this article. So… How cool would it be if one of those notifications was…

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I was thinking of you…

I was thinking of you

5 of the most powerful words you can use in your copy are, I was thinking of you…   Think about it, who do you normally hear this from? You hear it from people close to you, your loved ones, or someone you haven’t heard from in a while. And when you hear (or see)…

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Why Behavioural Marketing is a Must in 2017

Behavioural Marketing

How much do you use Behavioural Marketing in your marketing strategies? Selling customers on features, prices and transactions is yesterday’s strategy. Barraging potential customers with emails or ads in an attempt to get noticed is also yesterday’s marketing. To win over customers and convert them to brand evangelists requires delivering exceptional customer experiences again and…

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2 Ways To Create An Online Sales Funnel. Which Way Is Best?

Self Hosting vs Landing Page Software

Creating an on-line sales funnel has never been easier. Gone are the days of everything needing to be hardcoded and expensive, and therefore not an option for the majority of small businesses.  There are a multitude of apps and software available today. Many of them have been created for the non-techie user in mind, and…

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LinkedIn Ranking – How Does Your Profile Rank?.

LinkedIn Ranking – Do you know how you rank on LinkedIn? What is your LinkedIn Ranking, do you know how to find out? Most people I chat to about LinkedIn, are unaware of the immense potential of LinkedIn and are oblivious to how effectively they are performing, or not, on the platform. Would you like…

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The Forgotten Page That’s Losing You Money : The Thank You Page

Thank You page

The Thank You Page is so often neglected. The Thank You Pages on a Website are so often thrown together at the 11th hour. They are an afterthought and in some instances not even a thought – which is why Email Service Providers  (ESP’s) have a Default Thank You Page.  Hands up if you’re guilty…

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The 10 P’s of Marketing [2nd Edition]

10 P's of Marketing

It’s NOT 4,5 or 7 – It’s the 10 P’s of Marketing, Or is it!! I am sure you have heard of the 4 Marketing P’s – Product, Price, Place and Promotion and then came the 5th, People. Personally I am not sure how this could have been left out of the original 4 as…

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The Power of Storytelling in Business

The Power of Storytelling in Business

I’ve got a new favourite Disney movie – Moana. I watched it over the weekend and couldn’t help but smile. Moana the movie highlighted the power of storytelling. Through the use of stories in the movie, ancestors and customs are remembered and knowledge is passed down from generation to generation. It is because of the stories…

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